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This time, however, they’re older and wiser—more fully in control of their destinies, seeking companionship as they see fit and going after what they want.Overall, the ad’s empowering message should resonate, even if the disco/champers imagery seems a tad tacky (and calling men “cubs,” as the site blithely does, is almost too cutesy to bear).“Cougars tell us that the benefit of dating a younger man is that they are often more free-spirited,” says Quinn, “and that makes them feel appreciated, sexy and alive.”CREDITS Creative Director: Justine Galea Director: Jared Pelletier Producers: Mitch Cappe, Michael Chwastiak Director of Photography: Chris Lew Production Manager: Joel Schneider First Assistant Director: Rick Morris Color Grade Studio: Alter Ego VFX: Moonjump Music: Michele Wylen ft.I was reading stories about various dating platforms with the sugar daddy and sugar mommy concepts, so I decided to give it a shot."At first I was really skeptical about how the platform would work.I didn’t even know about these arrangement sites until I moved out here.So a lady never shows so much as a hint of lingerie lace?Always makes sure not to mix prints, flash too much jewelry or wear sequins before sundown?I moved out to San Francisco, and it’s been about two-and-a-half years.
Cougar Life, the site “where experienced women meet younger men,” just launched a spot that shows women of a certain age—35 to 45—prepping for a night out and hitting the strobe-lit dance floor with twenty-something guys.At our age, we've already seen the other side of forever.Stripped of our illusions, honest about our intentions, we're now free to love the one we're with — and maybe his roommate tomorrow.(Once is never enough, as the saying goes.)Ah well, Cougar Life parent Ruby Corp. Last year, the company rebranded its flagship Ashley Madison brand, casting the property—rocked by a massive data breach in 2015 and long viewed as a seamy resource for folks seeking partners for infidelity—as a hip, safe venue for open-minded adults interested in sexual experimentation.Alas, Ashley’s slice-of-life spots about men and women looking to expand their sexual horizons were mainly just creepy.