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The HD2 digital subchannel, which airs alternative rock under the brand ALT 99.1, serves as the local affiliate for Sixx Sense with Nikki Sixx, and airs coverage of the Cleveland Monsters.
The WMMS call letters first referred to an owner – "Metro Media Stereo" – but have since taken on a variety of other meanings.
Metro Media found major success with progressive rock at KMET/Los Angeles, KSAN/San Francisco, WMMR/Philadelphia and WNEW-FM/New York, but low ratings and revenue in Cleveland led the company to drop the format at WMMS by May 1969.
The station first turned to adult contemporary, then Top 40, big band and finally the Drake-Chenault automated Hit Parade '69.
In July 1973, John Gorman joined WMMS as music director and was promoted to program director and operations manager two months later where he remained for thirteen years.
During this time, with Denny Sanders as his creative services director and Rhonda Kiefer as programming assistant, WMMS broke all Cleveland ratings and revenue records.